通过给中国孩子取名,英国19岁女生收入数百万 | Schoolgirl sells baby names to Chinese

baobaoquming
baobaoquming
baobaoquming
2558
文章
0
评论
2021年2月21日16:16:24通过给中国孩子取名,英国19岁女生收入数百万 | Schoolgirl sells baby names to Chinese已关闭评论 3610字阅读12分2秒

A 19-year-old British girl has amassed a fortune as founder and CEO of Special Name, a website designed to provide Chinese parents with culturally appropriate English names for their babies.

通过给中国孩子取名,英国19岁女生收入数百万 | Schoolgirl sells baby names to Chinese

Beau Jessup was inspired to start the business in 2015, when she was still in high school. She has since named a total of 687,000 babies (and counting) and racked up estimated revenues of over £300,000 (around 2.7 million yuan).

A total name changer

Jessup was traveling with her father in China when one of his business associates, a Mrs Wang, asked for help naming her 3-year-old daughter.

"I was honored and surprised," Jessup said. "It seemed like a really important thing to do."

Jessup asked Wang to list a series of characteristics she wanted her daughter to have — and from that Jessup suggested the name Eliza, based on the fictional character Eliza Doolittle, from George Bernard Shaw's Pygmalion and its musical adaptation My Fair Lady, a quick-witted and strong character unafraid to stand up for herself.

"She was happy with it and took the name suggestion straight away," Jessup said.

"It occurred to me that if Mrs Wang needed this service, then maybe other parents would as well."

Birth of a business

After returning from her holiday, Jessup — who can read, write and speak Chinese after studying it for seven years — carried out some research and realized there wasn't a baby-naming business specifically targeted to the Chinese community.

Her next step was to convince her father to lend her £1,500 (around 13,000 yuan). Jessup used the money to hire a website designer and spent the rest on WeChat advertising.

通过给中国孩子取名,英国19岁女生收入数百万 | Schoolgirl sells baby names to Chinese

In her spare time, she set to work filling a database with more than 4,000 names, attributing to each five characteristics she felt best represented that name, such as "honest" and "optimistic".

Jessup said the process was "labor-intensive" initially, but algorithms now take care of the heavy lifting.

The website works by asking users to choose five characteristics from a list of 12 that they would most like their child to embody. An algorithm then selects three gender-specific names matched to those five characteristics.

通过给中国孩子取名,英国19岁女生收入数百万 | Schoolgirl sells baby names to Chinese

Users are then encouraged to share the three suggestions with their friends and family — there's a direct link to WeChat on the site — to help them settle on a favorite.

The process takes just three minutes.

"I provide three appropriate names for the parent to choose from and I encourage them to involve their friends and family in this decision," Jessup said.

通过给中国孩子取名,英国19岁女生收入数百万 | Schoolgirl sells baby names to Chinese

Initially, Jessup provided the service for free. But after naming 162,000 babies, she introduced a fee of 5.3 yuan (now rising to 29.94 yuan).

As of March 21, the site named 677,929 babies. By CNBC Make It's estimations, that amounts to revenues of £309,557.40 (around ¥2,713,993.06).

通过给中国孩子取名,英国19岁女生收入数百万 | Schoolgirl sells baby names to Chinese

She explained that she never expected the business to grow so quickly, but was not surprised by the interest.

"The fact that China is becoming a global economy bridging the West and East, it's a service that's becoming increasingly necessary," she said.

通过给中国孩子取名,英国19岁女生收入数百万 | Schoolgirl sells baby names to Chinese

As for the website, it is largely self-sufficient, requiring just a small team in China to manage technical operations.

"I still update the database each month, but the business is fully automated, allowing me to focus full-time on my studies," Jessup said. She is a student of social anthropology at the London School of Economics.

Jessup said she is currently in negotiations with a company who "shares my vision for Special Name" and wishes to purchase the business. She plans to use this experience in future business endeavors.

Chinese netizens' comments

After a video about Beau Jessup and her business was uploaded on Sina Weibo, her story has sparked comment and debate among Chinese netizens.

A Chinese web user commented "Maybe we Chinese can sell Chinese names to British," gaining 300 upvotes.

Some also expressed confusion about why so many Chinese parents were paying for English names.

Source: CNBC, news.com.au

Editor: Zhang Xi

Intern: Zhong Wenxing

Click here for audio and translation of the story

点击小程序  获取音频和单词释义

You may also like

通过给中国孩子取名,英国19岁女生收入数百万 | Schoolgirl sells baby names to Chinese

不接受996,是今天的年轻人不勤奋吗?| You may end up in ICU with '996' schedule

通过给中国孩子取名,英国19岁女生收入数百万 | Schoolgirl sells baby names to Chinese

哪件事改变了你的一生?What is your biggest turning point? | Chitchat

▼往期精彩回顾▼Xi's Moments      Chitchat

图图是道            周末双语

随身听英语           夜听双语

通过给中国孩子取名,英国19岁女生收入数百万 | Schoolgirl sells baby names to Chinese

baobaoquming
  • 本文由 发表于 2021年2月21日16:16:24
  • 除非特殊声明,本站文章均为原创,转载请务必保留本文链接
起名字测试打分最准确 取名知识

起名字测试打分最准确

起名字测试打分最准确 起名字测试打分最准确,很多人经常问两性结合起名方法, 个人觉得可以4字起名那样也很别有风味哦, 今天来分析可以搭配的有没名字,可以搭配你任何姓氏的名字。 琳兮————琳兮(lin...
起名字大全男孩生辰八字起名 取名知识

起名字大全男孩生辰八字起名

起名字大全男孩生辰八字起名 起名字大全男孩生辰八字起名,男孩美名经典分享, 今天来分析一个很不错的名字希望大家喜欢。 俊彦————俊彦(junyan)“俊”用作人名意指俊俏,杰出,高尚,卓越之义, “...
免费起名字2021免费八字起名 取名知识

免费起名字2021免费八字起名

免费起名字2021免费八字起名 免费起名字2021免费八字起名,起名最好要根据八字, 分析生辰八字对于的喜用神来取名,今天来分析一个经典的名字,希望能给您带来帮助, 书禾————禾书(heshu),此...
起名网生辰八字取名字 取名知识

起名网生辰八字取名字

起名网生辰八字取名字 起名网生辰八字取名字,2021年经典男孩有优秀名字推荐, 名字起名根据八字分析,根据喜用神一起搭配起名, 尽量做到客户满意为止。今天推出有优秀男孩名字。 芮智————芮智(rui...